Since filming parts of my music video I noticed that due to having a plain white background, overall it looked quite bare and boring. Because of this I wanted to layer and create a more colourful image and overlay this onto my original lip syncing shots. Here is a shot I liked from Beyonce's music video of 'Check On It'. I like the effect of the rippling pink fabric, even though it is very simple and probably only a short clip on loop, it gives the video more depth and obviously adds emphasis on the girly, feminine and pink style to the video.
I would like to recreate this for my own video with the use of light colourful material such as netting, I would then add it as a layer on Premier Pro to give the video more depth.
I also liked the use of material in Fifth Harmony's video 'Miss Moving On' which we are told in the backstage video is just plain netting. This is a similar style to Beyonce's netting.
I also want to experiment with water and colours. I am going to drop food colouring into buckets of water and use this experimentation on my video also.
Inspiration for water colour drops is also from this video from YouTube;
I would want to use extreme close ups, and importantly use a clear glass or container.
The music video I am creating is for Zoe.Leela - Pop Up. The genre is mainly electro/pop and I have chosen to represent this through the colour and editing style. I have decided that I am only going to have one actress who will be playing the part of the artist, she will be lip syncing and also acting as a "behind the scenes" insight of the artists character including photo shoot/bloopers style videos to help portray the personality of the artist more. I am taking inspiration from key female independent pop artists like Lady Gaga, Katy Perry and Jessie J, I feel I am doing so by only having one key female character with a strong character. I do not want to use harsh effects in my video, bright colours will only be achieved by the choice of make up and clothing as I want my model to wear brightly coloured clothes and a statement make up look in front of a white background and also plain clothes in front of a graffiti wall to show contrast and to film in different locations. I want to keep exactly the same angle in both locations and I also want the model to be in the same perspective in shot so the footage looks professional and not in different angles. My target audience is young people, mainly girls between 16-21 and I feel like I will be able to show this through the choice of location, colours, editing style and fashion
