Thursday, 3 October 2013

Digipak research

A digipak is a case for a CD or DVD that is usually made out of card rather than a standard jewel case. They can be limited edition and are usually purchased by 'hardcore fans' who collect all the merchandise of an artist. 
Because they are made out of card they can get ruined easier than a standard jewel case would, this showing that they are seen more as collectors items for fans of an artist who want to support them in any way by purchasing all their merchandise.

Here is an example of a digipak by Rhianna, It is made of three sections and there is space for two disks.
The image of Rhianna runs across all three and keeps with the house style of red (her hair, lips and the roses)
Key elements of a digipak are normally that they have 2,4 or 6 folds but can occasionally have more.
They also normally include a track list, lyrics to the songs, publisher and institutional information,  social media information and thanks and acknowledgments.

 Same size as a standard CD case

 Similar to a standard CD case, the lyrics are presented on the back so it is easier for the customer to read.
 Two folds, and three square sections.

 This Billy Bragg digipak contains two different versions of the album, this is used in some digipaks as it offers the consumers a different version of the songs in a different version of the album (in this case the digipak)
 Inside the digipak were two CD's and a booklet




 The booklet includes lyrics and pictures of the artist, also information regarding the producers etc
 Band Members on the back of the booklet




Kanye West Digipak


 This digipak is similar to the above, they are both made from 3 sections but this one has a very different house style
 You can see that because they are made of card they get ruined very easily where the card has come away.


This digipak has continuous images of an animated town and bears, this doesn't really relate to the style of the music but gives an example of how the same style and images can be continued through the different sections similar to the Rhianna digipak.

Very  worn - hard to maintain the original state
Booklet includes information about each track, who wrote it and who produced it etc.


List of tracks on the back of the leaflet like a standard CD case
Only one CD in this case even though it has the same amount of sections as the others. This CD only has one version. A benefit of only having one CD and using a digipak is that they don't take up as much space and are lighter than a standard jewel case.

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