Director Study

3) Music Video Director
Jake Nava is a English music video and film director, he lives in London and studied at the University of Westminister.
Jake has directed a number of major music videos which we all know and love to date. Some examples of his work are;
Adele - Someone like you,

Beyonce - Single Ladies, Crazy in Love and Baby Boy

and also Britney Spears - If you seek Amy, Kelis - Milkshake and Shakira - She Wolf

Nava's music videos are normally created for mainstream pop stars who are/were in the charts at the time. Most of the videos he has created are up beat and catchy and the corresponding music video copies this with the videos (especially Beyonce's) having quick and fast cuts and a range of camera angles to keep up with the beat of the music. An exception for this is Adele's Someone Like You, the whole video is in black and white which gives a sense of sincerity which works well with Adele's style of music, the camera movement is slow which links with the song as it isn't upbeat and keeps the rhythm going. However Adele does still fit into the general style of Nava's work, as although she doesn't create fast, up beat pop tunes, she is well known and makes it into the charts. 
None of the above music videos are live performances which is typical of the pop music style. Pop music videos need to work and give an overview of what is happening in the song, and the use of a live performance wouldn't work with this style of music because of how mainstream it is, and the audiences expect a great music video with a great pop song. It would be normal for an underground music director such as ............ to use live performances as the music video as they work with artists who more regularly use instruments and have an acoustic touch to their voice and a live performance enhances this.
I like Nava's work because although I'm not a fan of pop music, some of the videos he has created are music classics which I still listen to because they are some of the greatest tracks in my life time (Beyonce - Crazy In Love), meaning that I like the video as I can remember it and they are good to look back at to see how the artist has changed in music style, Beyonce in particular.