FINAL MAGAZINE ADVERTISEMENT

Advert FINAL

FINAL DIGIPAK

Back / Front FINAL

Inside FINAL

Audience Feedback: Changing the Brightness

Before brightening 

Before Brightening 

After Brightening 

After Brightening

As suggested by members of my focus group, I decided to change the brightness of the image behind my auxiliary products (advert and digipak)
I printed out the original and the new edit of my advert and presented it to 12 members of my target audience (16-25 year old girls) and asked them which they preferred. I took the results in as a tally which can be seen below.
The results show that  the majority (11 out of 12) liked the edit of brighter colours better.
Because of this and also my personal preference I have decided to change my digipak and advert background to the brighter option.

Picture A is the brightened version and Picture B is the original unedited version - there is no difference in layout only the brightness of the image.

The results - Picture A is obviously more popular.

Final Polaroid Image

I wanted to create an image of a polaroid to have on the inside of my digipak, I tried various effects (can be seen on previous posts) but none of them worked well enough and looked too artificial.
Because of this I decided to use a friends polaroid camera (Fujifilm Instax Mini 8) to take a real polaroid style image.
I then signed it as if I was the artist and added it to my digipak. I am very happy with the final product as it has created the natural and realistic look I wanted.
 

Final polaroid

Before signing

Audience Feedback - Focus Group

I constructed a focus group of 4 members from my target audience, all female and 17-18. 
I showed my music video to the group and let them read and look at my digipak and advert at the same time.
I then asked them two questions as a group, the first being "Do you think it matters that there is no image of my artist on the front of my digipak and advert?" 
The second being "What features from my video have you seen in other music videos?"

I then handed out a questionnaire to the members of the focus group which can be seen below. All of them are anonymous.

Answers were limited and I didn't receive as much detail as I would have hoped.

Although I could specify who I asked and what questions to, I found that even though there was only a small number of people in the focus group, the participants felt uncomfortable and almost shy to answer my questions. This is why I handed out anonymous questionnaires so they could give honest feedback of my promotional package without feeling uncomfortable or rude giving me constructive criticism to my face. 

However I still feel that the answers were limited, especially as they weren't media students (except one) and wouldn't necessarily be able to give me full detailed answers and improvements using media terminologies. 

I found that all the participants agreed that some of my lip syncing is slightly out, something that I was told from my earlier audience feedback so is a definite error I need to correct.

When I asked about my auxiliary products some said that the colour of the water/colour background was too dark, in some ways I agree with this as it doesn't necessarily match the bright and colourful style of my music video even though it is a screenshot of the effect from the video. However it is very hard for me to brighten the image as that is what it looked like naturally, filmed in natural light. But I am planning to experiment with contrast and brightness of the original image and see whether it looks better. I am then going to take both images side by side and ask people which they prefer. 

Digipak Before Focus Group

Back // Front

This is the front and back for my digipak. These are my finals and am awaiting feedback from my focus group so like my advert, is awaiting slight changes from constructive criticism.
I have the front of my digipak a lot from my last constructing digipak blog post, I decided I prefered the 'kerned' style of space between the letters and I also added a line between the album name and the artist as it gives a contemporary and modern touch. 
I will post an updated and 100% completed digipak after I have received focus group feedback. 

Inside

Feedback from Focus Group - Brightness

When conducting my focus group audience feedback, some participants said the image used for my advert and digipak was too dark in comparison to my video.
I have taken this on board and experimented with colour correction of the original image.

original

 experiment 1

experiment 2

experiment 3

Personally, I prefer experiment 3 as the effect has brightened the ink yet the background is still quite plain and would work well with text on top of it.

Next, I am going to edit my auxiliary products and add the different images as a background, then I will print and upload online to receive feedback from. I will ask around 20 people which image they personally prefer based on the colour. 

Advert Before Focus Group

This is my final advert which I will show to my focus group, although they will give me constructive criticism which may lead to a few changes of my advert, this is the layout and style that I want to keep, I will upload a completed final advert after my feedback. 

Constructing my Digipak - Polaroid style

This is the inside of my digipak, I wanted to create a natural polaroid style image to make it look like my artist had left a personal note to the reader on the front.

I experimented with my own handwriting on paper with different font styles and phrases, I then scanned these in onto my computer where I can import them onto photoshop to crop and remove the background where I can use them as a layer over my polaroid.

However, I have had problems with this as it doesn't look natural as I wanted it to. The layers all together look artificial (which they are) and the image doesn't look how I wanted it to.

Because of this, I have decided to use a real polaroid camera to take a shot of my artist and sign it myself with a marker. This is as natural as it will look and especially when I scan it in, it will give it a shady and quirky look to my final digipak

Most Recent Edit Of My Music Video

Booking my Location - College Drama Studio

I chose to use the drama studio at my college as my location for filming, it is very convenient to get to and I have access to the camera, tripods, white screen and studio lights.
The white wall/screen was the most important thing to me because that is what I wanted the whole background to be covered by to reinforce my continuous image of focalisation of my artist. 
The white background also contrasts with the high amount of colour in my video which makes it stand out more, another aspect I wanted to achieve following with the genre of pop.
However it is often used for the drama classes and you need to book in advance, this causing a problem and has caused delays to my filming schedule so I needed to compromise and in some cases I filmed in my own home such as, the extreme close ups of the lips singing as lighting wasn't as needed, also the filming I did for my overlays and colour effects I filmed outside in natural daylight over a white background as I wouldn't be able to use the TV studio for this because of how messy it would be, and the need for a high amount of water because of the constant re filming to get the shots looking perfect.

Digipak (Changes and Developments) Before Audience Feedback.

This is one of my first drafts which I adapted from my quick sketches, the blue ink image behind it is a still from my video and so fits the house style as I am continuously using the same colours and textures throughout my auxiliary products and music video, this is a useful method to link all my products together and can easily be identified as mine - or the work of my artist.

These are the back and front designs of my digipak. 

I like how the writing is bold and vivid against the blue background, it looks simplistic and contemporary. 

I have since changed my digipak, developing it to fit the conventions of regular and existing digipaks.  

This is the final of my digipak, before audience feedback. I have changed the album name to 'Electric' because I didn't want to use 'Pop Up' as it is the name of my music video and I thought a different name would be more appropriate, especially if Pop Up was a 'number one hit' the album wouln't necessarily be self titled with this.

I also added more songs to the track list, another key feature of digipaks and albums, where the more songs the better, small numbers of songs are more appropriate for EP's.

I added a bar code, which would be essential for purchase and selling the product. And also I added a twitter @ to contact my artist on, as well with her website. 

This is going to be the inside two panels of my digipak, the background image is a still from the end of my video, which I have chosen to use for continuity. It matches with my house style, and brand identity. I have chosen to include a polaroid style image of my artist, which I created myself using an image I took while shooting my video and a template. I think this adds personality to the digipak especially because it is an image od the artist and consumers will be able to relate this to my music video and her style. 

I like how the polaroid looks, as if it has been slipped into the digipak as a special 'treat' for anyone who has purchased it to see an unseen picture. 

I am also going to add a hand written note onto the polaroid - supposedly from the artist, which can commonly be found in digipaks and album booklets as it shows communication between the artist and the fan/reader/who purchased it. 

Magazine Advert Analysis

 Below are some annotated magazine adverts, I found the images of the adverts from google images and annotated them myself.
While annotating I was looking for the use of house styles, connotations, fonts, colour and common features of magazine adverts such as logos, social media/record label information and the structure and layout of the overall advert.

 I have taken most inspiration for my magazine advert from this Lana Del Rey advert, the focal image is the artist and her position to the camera gives her 'authority' which remains with the strong, independent female image I am trying to achieve with the images for my auxiliary products.