Digipak (Changes and Developments) Before Audience Feedback.

This is one of my first drafts which I adapted from my quick sketches, the blue ink image behind it is a still from my video and so fits the house style as I am continuously using the same colours and textures throughout my auxiliary products and music video, this is a useful method to link all my products together and can easily be identified as mine - or the work of my artist.

These are the back and front designs of my digipak. 

I like how the writing is bold and vivid against the blue background, it looks simplistic and contemporary. 

I have since changed my digipak, developing it to fit the conventions of regular and existing digipaks.  

This is the final of my digipak, before audience feedback. I have changed the album name to 'Electric' because I didn't want to use 'Pop Up' as it is the name of my music video and I thought a different name would be more appropriate, especially if Pop Up was a 'number one hit' the album wouln't necessarily be self titled with this.

I also added more songs to the track list, another key feature of digipaks and albums, where the more songs the better, small numbers of songs are more appropriate for EP's.

I added a bar code, which would be essential for purchase and selling the product. And also I added a twitter @ to contact my artist on, as well with her website. 

This is going to be the inside two panels of my digipak, the background image is a still from the end of my video, which I have chosen to use for continuity. It matches with my house style, and brand identity. I have chosen to include a polaroid style image of my artist, which I created myself using an image I took while shooting my video and a template. I think this adds personality to the digipak especially because it is an image od the artist and consumers will be able to relate this to my music video and her style. 

I like how the polaroid looks, as if it has been slipped into the digipak as a special 'treat' for anyone who has purchased it to see an unseen picture. 

I am also going to add a hand written note onto the polaroid - supposedly from the artist, which can commonly be found in digipaks and album booklets as it shows communication between the artist and the fan/reader/who purchased it.