Audience Feedback: Changing the Brightness

Before brightening 

Before Brightening 

After Brightening 

After Brightening

As suggested by members of my focus group, I decided to change the brightness of the image behind my auxiliary products (advert and digipak)
I printed out the original and the new edit of my advert and presented it to 12 members of my target audience (16-25 year old girls) and asked them which they preferred. I took the results in as a tally which can be seen below.
The results show that  the majority (11 out of 12) liked the edit of brighter colours better.
Because of this and also my personal preference I have decided to change my digipak and advert background to the brighter option.

Picture A is the brightened version and Picture B is the original unedited version - there is no difference in layout only the brightness of the image.

The results - Picture A is obviously more popular.