I showed my music video to the group and let them read and look at my digipak and advert at the same time.
I then asked them two questions as a group, the first being "Do you think it matters that there is no image of my artist on the front of my digipak and advert?"
The second being "What features from my video have you seen in other music videos?"
I then handed out a questionnaire to the members of the focus group which can be seen below. All of them are anonymous.
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| Answers were limited and I didn't receive as much detail as I would have hoped. |
Although I could specify who I asked and what questions to, I found that even though there was only a small number of people in the focus group, the participants felt uncomfortable and almost shy to answer my questions. This is why I handed out anonymous questionnaires so they could give honest feedback of my promotional package without feeling uncomfortable or rude giving me constructive criticism to my face.
However I still feel that the answers were limited, especially as they weren't media students (except one) and wouldn't necessarily be able to give me full detailed answers and improvements using media terminologies.
I found that all the participants agreed that some of my lip syncing is slightly out, something that I was told from my earlier audience feedback so is a definite error I need to correct.
When I asked about my auxiliary products some said that the colour of the water/colour background was too dark, in some ways I agree with this as it doesn't necessarily match the bright and colourful style of my music video even though it is a screenshot of the effect from the video. However it is very hard for me to brighten the image as that is what it looked like naturally, filmed in natural light. But I am planning to experiment with contrast and brightness of the original image and see whether it looks better. I am then going to take both images side by side and ask people which they prefer.
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